Virtual Assistance & Promotion Management For Romance Authors

Pub-Craft Welcomes a New Intern!

It’s that time of year again – Pub-Craft has a new victim intern, Alex Sundaresan!


Alex Sundaresan Intern Headshot

Alex is joining us from Algonquin College’s Professional Writing program – he will be making guest appearances on this blog and helping out around the office while he finishes up his studies this spring.

Now, here’s a bit about Alex!

Alex Sundaresan wears many hats, writing poetry and scripts for comics/graphic novels and visual novels. Specializing in writing romance and magic realism, he’s aiming to realize his dream of being an author and a graphic novelist while also juggling school, friends, romance, and work. When he’s not writing at his writing desk or drawing at his drawing desk, he’s usually playing video games, or wandering through the woods and the city of Ottawa seeking out inspiration, conversation, and the unknown.

Operating under the nom de plume “Legion”, Alex has always had a knack for the strange and unusual, which is reflected in his work, his hairstyle, and his day-to- day life. He believes writing fiction is an attainable way to achieve immortality – and works towards it every day! He’s very excited to begin work at Pub-Craft!

Welcome to the team, Alex! We’re happy to corrupt teach and guide you through your internship! 😉


Want to keep up on all of Pub-Craft’s news, as well as gain access to Romance Industry Insider tips, tricks, and tactics? Be sure to subscribe to our newsletter, and follow us on Facebook, Twitter, and Pinterest!

(Re)Starting Your Author Blog – A Guest Post from Start Blogging Online!

Many authors are bloggers, and many bloggers become authors! Whether you’re using your blog to publish new content, reach out to your readers, or show other authors some love, a running blog is a great way to make regular gains in visibility and discoverability!

Our blog post today is a guest post from Start Blogging Online, all about how to start, or re-start, your blog!


A lot of people think that blogging is easy. You just have to sign in to your blog account and publish or schedule your post, right? Well, these are just the basic steps – to publish posts that your target audience will love, make your blog grow, and improve your online presence is a different story.
There’s more work involved than you may have thought, and the process will not always be smooth sailing. You can face various difficulties, just as other bloggers experienced before they become pros. Besides, even successful bloggers still make mistakes and encounter problems every now and then.
As a new blogger, you may be making your own blunders, but do not let these mistakes stop you. Instead, take them as lessons to become better. And, learn these common mistakes that new bloggers usually make, so you could avoid them!
We hope you can learn from our infographic and be successful in your blogging. You can find more useful blogging tips on our site,, that will help you jump-start your blog effectively!


Thanks so much to Start Blogging Online for the guest post!

If you want more info on how you can promote your own work and build your free assets – like blogs and social media – sign up for our newsletter, The Pub-Craft Insider! We deliver monthly romance industry insider tips and tricks right to your inbox. 😉

Romance Specialists – Moonstruck!

Movie #6: Moonstruck (1987)

Our wonder-team-member Kate Boone takes over this edition of the Romance Specialists!


Summary from Reel Romance:

Intimacy Comfort Level: First Date, Going Steady, Committed/Married

Make-Out Meter: 5 flames

Just for Her: Cher’s submission to the ‘wolf’

Just for Him: A question to ponder: “Why do men chase women?”

Do Try This at Home: Buy something flashy to wear, change your hair, and completely revamp your look for a night out at the opera (or ballet, theater, symphony, etc.)

Pub-Craft’s Takeaway: If your relationship with your dullard of a fiancé has you hitting snooze, try doing the horizontal harangue with his “wolf” of a brother! It can only end well.

Tip: Don’t be afraid to put yourself out there and take risks when it comes to love. Romance won’t just wait around for you to be ready.


This was my first time watching Moonstruck, and I’ll confess that I really wasn’t sure what I was getting myself into here. I’ve only ever seen Cher in Burlesque and Nicholas Cage’s movie choices have always been a bit of a crapshoot for me, so I was preparing myself in the event that I really couldn’t get into this movie.

Well, you may be relieved to learn that I actually really enjoyed Moonstruck. Was it a bit predictable? Yes. Did it seem to tie everything up in almost too neat of a bow at the end? Yes. Was it at times *gasp* cheesy? Yes, but dammit I’m not lactose intolerant so I ate that shiz up and would definitely go back for seconds.

Moonstruck Quote - Snap out of it!

And so what if it had a predictably perfect ending? Call me ridiculous but this life is just so wrought with uncertainty that I actually enjoy knowing that all is going to end as well as a Shakespearean comedy.

Loretta (Cher) and Ronnie (Cage) have really great chemistry together, which really sold me on their romance. Loretta’s take-no-crap attitude is the perfect yin to Ronnie’s bad boy demeanor yang, and I could really feel the electricity between the two of them in every look they shared on screen. I would not have objected if they have included more of the passionate love scenes on screen, but I have to say the heat was still very much present even without showing our heroes ripping off each other’s clothes.

One thing that really stuck out to me was Loretta’s Cinderella transformation (which happens to be the name of the salon she visits for her makeover). In a lot of romantic movies, the audience sees the heroine go through a transformation to win the attention and affections of the hero; in Moonstruck, however, Ronnie has already declared his love to Loretta before she ever considers getting a makeover. What’s more, when she does decide to get an updated look, the audience really gets a sense that she’s doing it entirely for her own personal happiness, and not to please anyone else (as she has already told Ronnie that they cannot be together romantically). For me, that was such an empowering message, and one that I wish was more common in the romantic comedies produced nowadays.

All in all, I would definitely recommend this movie. Cher is fantastic (seriously, I am going to make a point of watching more of Cher’s films, because I seriously adored her in this movie), and this is definitely one of the better Cage performances I’ve seen.

I leave you now with the following additional takeaways from Moonstruck:

  • If you’re going to propose marriage, do some planning and be prepared! Know what your partner wants and likes and put some effort into it! It’s bad luck otherwise.
  • There is nothing wrong with knowing what you want from romance and a relationship, and don’t be afraid to ask for it! It’s the only want to guarantee that your wants and desires are known.
  • There is no such thing as owning too many dogs.
  • Don’t settle for someone who makes excuses for hiding your relationship – choose someone who is proud to be with you and is willing to shout it from the rooftops
  • If you’re with the right person, it won’t matter if you’re 25, 50 or 75 – you can still have that romantic spark and be as happy as newlyweds (seriously though, Rita and Raymond are absolutely adorable and my new relationship goals).
  • To paraphrase Ronnie, playing it safe when it comes to love is often the most dangerous thing you can do. Don’t settle for something lackluster because you’re afraid of getting hurt. Loretta agrees to marry a man she really doesn’t love because she’s already lost a husband and doesn’t want to feel that kind of pain again. It’s only when she really opens herself up to risk that she learns how much happier she could be with the right person. She now believes in life after love.

Till next time!

Kate, Romantic Cheese Connoisseur



Stay tuned for more lessons on romance from Hollywood as we continue our Romance Specialist Quest!

Want more romance tips, as well as Romance Industry tricks and tactics? Get Insider Info delivered directly to your inbox with our FREE The Pub-Craft Insider!

Character Counts! with Kate Boone – Ep. 3: When it’s Good to be Bad!

Welcome to the third installment of our new series specifically about what you do best – writing! ‘Character Counts!‘ explores why characters matter, and how you can make each hero and heroine just as unique on the page as they are in your head. On the second Wednesday of every month (sorry we’re late!), pop by this page for musings on building characters and stories direct from the mind of Pub-Craft team member Kate Boone! You can learn more about Kate and the rest of the Pub-Craft Team here.

Now, snuggle up with your caffeinated or alcoholic beverage of choice, and let’s talk about character!



Character Counts! – Ep. 3: When it’s Good to be Bad!

Welcome back, fellow Pub-Crafters, to our third and final installment of Character Counts! It’s been a blast re-examining and dissecting our various protagonist archetypes, so to wrap up this series I want to get down to the nitty-gritty of perhaps my favourite part of any narrative – the antagonist.

Let’s be honest – a good (and by that of course I mean bad) villain can really make or break a story. I cannot get enough of well-written female antagonists; I love to hate them, I love to fear them, and most importantly, I love trying to figure out just what makes them tick.

As a fan and avid reader of YA and Romance, I have found that many female antagonists can be classified under the umbrella of the Queen Bee/Mean Girl/Cheerleader trope in one way or another. The antagonist might not always be the most popular girl in school or part of a clique or actively bullying everyone; sometimes she might be portrayed as the “crazy ex-girlfriend*” who can’t accept that her relationship is over, or even the possessive friend who is harbouring romantic feelings for her male BFF and acts catty towards the heroine to mark her territory. We’ve all seen these – heck, we’ve probably all known someone who’s fallen into that category, which is why this type of character in particular is so easy to love to hate.


"You can take him, but I'll take your eye with this pen!"
“Fine. You can take him. But I’ll take your eye out with this pen!”

As we discussed in our last installment, fleshing out our heroines to make them more multi-dimensional and real is a key part of making them more memorable to the audience. So, why would the antagonist, one of the driving forces of the plot, deserve any less? Even in real life, the people that we don’t like have more to them than just being “snobby” or “manipulative” or “catty”; they have struggles and aspirations and disappointments just like the rest of us, and they are more than just a few stock character traits.

One of my favourite character examples is Cersei Lannister from the book series A Song of Ice and Fire (or Game of Thrones for those who have only seen the T.V. series). No one can really argue that Cersei is a good person – she’s done terrible things to other people, she lies and manipulates, and is a great embodiment of an antagonist. One could argue, however, that she does have some redeemable qualities that make her more human. She loves her children and is fiercely protective of them, which is a positive trait that many people can relate to. She’s not unable to love those around her, she has instead chosen to guard herself to best protect her family in a world where, as a woman, she has very little power. The more we learn about her and witness her interactions with men who possess far less intelligence than her, yet exponentially more power and political sway, the more the reader comes to see how she may be the product of an environment that shaped her to be more manipulative and cut-throat in order to carve out a place for herself and survive in a world ruled by men.

“But Kate,” you might be thinking, “it’s so much fun to be able to rip on a character that everyone agrees is the actual worst. That’s how friendships are made. ‘The enemy of my enemy’ and so forth.” And you would be absolutely right, disembodied voice! I am not going to argue with you there! It’s comforting to know that in such a divisive world there are a few things that we can all agree are certain: death, taxes, and the fact that Dolores Umbridge is in fact Satan incarnate. But what really makes these villains more interesting and memorable is giving them layers the reader can strip away to get a better sense of their motivations and their perspective of others.

So, how do you do that?

Break down their actions – what is their motivation and reasoning behind why they act the way they do? It doesn’t have to be stated outright or when we first meet the antagonist, but you can slowly peel away one layer at a time to give the reader a deeper insight as to what makes this person tick. Don’t make her mean just for the sake of creating conflict – illustrate why she’s giving the heroine the cold shoulder. Was she dumped by the hero (her ex) for the heroine? Did her best friend and love interest tell her he had no interest in pursuing anyone romantically only to turn around and declare his love for the heroine? Has she watched her friend have his heart broken over and over to the point she just wants to protect him from getting hurt again? Does our heroine embody all of her deepest insecurities about success or appearance or relationships?

At the end of the day, it’s important to remember that while everyone has an antagonist of some kind in their narrative, no one in real life ever really sees themselves as the antagonist in anyone else’s story. To quote Tom Hiddleston, portrayer of one of my personal favourite complex antagonists, “Every villain is a hero in his own mind”. This, to me, is what makes a villain jump off of the page and into our hearts and minds forever.

So tell me, what’s your story?


*as a note, I strongly dislike using the word “crazy” to describe people who express emotions we don’t like or are uncomfortable with


Have comments? Questions? General musings? We want to hear from you! Write us a quick (or long!) note, and we might include your response in an upcoming post…

And stay tuned for more from Kate Boone, and the rest of the Pub-Craft Team! Feel free to stalk us on Twitter and Facebook to make sure you never miss a post. 😉

Character Counts! with Kate Boone – Ep. 2: Leading Ladies and Hardy Heroines!

Welcome to the second installment of our new series specifically about what you do best – writing! ‘Character Counts!‘ explores why characters matter, and how you can make each hero and heroine just as unique on the page as they are in your head. On the second Wednesday of every month, pop by this page for musings on building characters – heroes and heroines alike – and stories direct from the mind of Pub-Craft team member Kate Boone! You can learn more about Kate and the rest of the Pub-Craft Team here.

Now, snuggle up with your caffeinated or alcoholic beverage of choice, and let’s talk about character!


Character Counts! – Ep. 2: Leading Ladies and Hardy Heroines!

Welcome to our second installment of Character Counts! Last month we dissected the ever popular broody bad boy archetype. This month, let’s dive right in and focus on the leading ladies that grace our pages and screens.

Well-written female characters are so incredibly important to a story, and unfortunately are often over-looked. Women* make up about half of the world’s population, and yet are often very under-represented in media. Take the Lord of the Rings trilogy, for example. It’s a great and epic story with tons of characters – however, only a handful of those characters are female, and none of them interact with each other during the course of the series (which I could go on at length about, but I digress). The same goes with the original Star Wars film trilogy.

What gives?! Leading (and supporting!) ladies add more perspective and relatability to a narrative, and are vital if you want to appeal to and target your female readers. I personally want to read about other women I can relate to, whether it’s their personality, life experience, or even their outlook on the world itself.

“So Kate,” you might be thinking, “how should I do this?” Ah, so glad to have you back, not-made-up-inner-voice. Ideally what you’re aiming for is a strong character, but I don’t necessarily mean a physically strong character. A strong character is one who – as we discussed in detail last time – is memorable and impacts the reader in some way. There are also a few different kinds of characters strengths that you can consider mixing and matching to give your heroine more depth:

  1. Emotional strength
  2. Mental/intellectual strength
  3. Physical strength

Any one of these strengths will help flesh out your character, even more so if you work to expand your character beyond the stereotypical “strong character” tropes commonly used in media, such as the stoic, almost robotic female leader, or the nerdy intellectual, or the girl with super strength. While these tropes aren’t necessarily bad on their own, they aren’t always relatable to many readers as they fail to challenge the status quo of pre-existing “heroine” stereotypes:

Heroine at desk asking for help
“I have too many feelings.”

I love seeing physically strong female characters, particularly because it challenges the “damsel in distress” stereotype where the woman is portrayed as weak and needing to be protected and saved all the time. One of my favourite examples of the subversion of that trope is in Buffy the Vampire Slayer. Our heroine is a tiny blonde badass who holds her own against a host of different powerful baddies that go bump in the night. She takes her fair share of blows, but always manages to get back up and keep on going. Watching her in action was inspirational to me as a kid, and while female super strength is definitely impressive, it’s wasn’t the only reason she was such a strong character. Buffy also dealt with many emotional issues like grief and depression, which also tested her emotional strength throughout the series.

We often see emotional strength portrayed as emotional fortitude, being strong in face of adversity. Knowing when not to break down is an important strength to have – when taken to the extreme, however, you run the risk of your character coming across as robotic or emotionless (or on the other side of that scale, a whiny crybaby). This is a particularly hard thing to balance in fiction, as even real life society just can’t seem to agree on what the appropriate amount of emotion is for a woman to show in any given situation. I’m not going to sit here and tell you what the right balance is because I have no clue myself (but if you figure it out, could you help a girl out and let me know?). What I will say is that there is more to emotional strength than just guarding your feelings. Knowing how to both show your emotions in a healthy way and deal with the cause of those emotions is equally important. Readers can relate to a leading lady who actively works to find that balance because it is something we all have to find for ourselves. It doesn’t have to be an all or nothing kind of deal.

Lastly, I want to touch on mental or intellectual strength. I feel like this is the one that really gets stereotyped the most, regardless of gender. It’s pretty common that when a character is smart they are portrayed as the token nerd of the group – bespectacled, a bit socially awkward, and often obsessed with comic book superheroes. Don’t get me wrong, there are definitely tons of real people out there who fit this stereotype (excuse me while I hide my middle school photos where they will never be found), but that doesn’t mean it should be the only depiction of what a brainy broad can look like. Take the ladies in the new Ghostbusters** remake – there is no denying these women are extremely intelligent and gifted in their fields, but their individual smarts are showcased in different ways that don’t handcuff them to any specific tropes. They’re well-rounded characters who display many different strengths (those proton packs aren’t exactly light to lug around, you know).

Women can’t – nor should they – be categorically shoved into a box; we are so much more multi-faceted than that. Each has their own individual combination of various strengths, coupled with accompanying weaknesses.  In my very humble opinion, it’s what makes real women so very interesting. So why not give the woman you’ve created on your page that same treatment? Challenge both yourself and the status quo by thinking about what kinds of female character traits and strengths you don’t see represented often – if at all – in leading ladies, and bring those to life. Your audience may very well thank you for it.


*this includes anyone who identifies as female or femme

**if you haven’t seen it yet, do it. The characters really are fantastic and have awesome chemistry on screen. More female buddy comedies, please!



Have comments? Questions? General musings? We want to hear from you! Write us a quick (or long!) note, and we might include your response in an upcoming post…

And stay tuned for more from Kate Boone in her ‘Character Counts!‘ series, and follow us on Twitter and Facebook to make sure you never miss a post!


Character Counts! with Kate Boone – Ep. 1: Breaking the Mold

We’re starting a new series on Pub-Craft’s blog today specifically about what you do best – writing! We get the opportunity to read a wide range of amazing stories in our line of work, and love to pass on the tips and tricks we learn to as many authors as possible! 😉 Our first series, ‘Character Counts!‘, will explore why characters matter, and how you can make each hero and heroine just as unique on the page as they are in your head. On the second Wednesday of every month, pop by this page for musings on building characters and stories direct from the mind of Pub-Craft team member Kate Boone!

Kate, Laurie, and Marissa met at Carleton University, all in different programs, but united by weird hobbies and fate, probably. Kate graduated from Carleton’s School of Journalism and Communications in 2012 with an honours degree in journalism and has worked in the online marketing industry ever since. She is an avid reader (of YA and paranormal, specifically), and is a writer herself. You can learn more about Kate and the rest of the Pub-Craft Team here.

Now, snuggle up with your caffeinated or alcoholic beverage of choice, and let’s talk about character!



Character Counts! – Ep. 1: Breaking the Mold

As a reader, one of the most frustrating things to come across is boring characters. It doesn’t matter if you have the most interesting story or write beautifully – if the characters don’t make me feel something, I won’t be finishing the book. I crave characters that stir up some kind of reaction, good or bad. I want characters that will make me root for them, or make me cry, or even make me stay up until 2 am ranting about how vile they are. The ones that really stand out to me are often those that break the trusty trope or archetype mold. Don’t get me wrong here, archetypes can be really fun and can be nicely plugged into the world and narrative you – the writer – have created, but going a step beyond a simple archetype and really taking the time to flesh out a character is what can make the difference between an okay character and one that is unforgettable.

One of my favourite examples of this is with J.K. Rowling’s portrayal of Dumbledore in the Harry Potter series. When he was just the wise, all-knowing headmaster, I really didn’t find him to be very interesting. It wasn’t until Rowling began revealing more information about Dumbledore’s life and motivations in the later books that I stopped seeing him as the “wise bearded old man” archetype and became more interested in this multifaceted and ultimately flawed character. (No spoilers for those who after all this time have managed to evade them!)

So, what’s the best way to tackle this? In truth, there is no “right” way to do this, but this blog series will offer a few suggestions on how to take a specific trope and make it more original and interesting, and help get (and keep!) your readers invested in the story. This month, let’s dive right in and take a look at one of the more popular archetypes: the brooding hero.


Brooding Hero Archetype Character
“The most open thing about me… is my jacket.”

“But Kate,” you might be thinking, “everyone loves a bad boy! Wanting something that’s bad for us is what makes it such a great fantasy!” And you would be correct, voice I did not just make up. It IS hot, and I will admit that this particular trope is one of my favourites. No arguments here! But I will also say that this trope is done a lot, which means if you want your brooding male protagonist to stand out amongst a sea of other steamy brooders, you need to go the extra step and expand him beyond the archetype.

Not sure if your hero falls too far into trope territory?

Write up two lists: one with a list of three to five character traits that you feel best describe your character, the other with as many character traits you feel fall into the “brooding hero” trope. Be sure to give yourself enough time between lists so that you’re approaching each list with fresh eyes and a clean slate. Next, compare the two lists. How does your character stack up against the archetype?

If you find that most of your hero’s defining traits mainly coincide with your brooding hero list, look at what you can do to tweak your character. Can you change his accent? Hair colour? Ethnicity? What interests does he have? Maybe he secretly enjoys knitting or anime, or he might even have a furry companion he treats more like a roommate than a pet.

You can also ask friends, family and fellow writers who have read your work for an outside perspective. How do they see your character? As a writer, sometimes I’ll have really interesting traits or backstories planned about a character that never make it into my story and I won’t always realize are missing. Having another set of fresh eyes look over my writing and provide input helps me differentiate between what is clear to me, the character’s creator who knows everything about them, versus what is clear to the reader. How visible are the more original and interesting traits you’ve given your character? If the answer to that question is “Not very”, find a way to work those tidbits into your narrative.

I would also recommend checking out @BroodingYAHero on Twitter. The writer behind the Twitter account does a great job of highlighting tongue-in-cheek examples of how the brooding hero behaves, speaks and is described in the book by their author. The tweets are often very funny, and on point, while also showing fellow writers what kinds of things are perhaps a bit too common in this particular trope.

Remember, there is nothing wrong with using this or any other trope, and your goal isn’t necessarily to move away from the trope entirely. At the end of the day the goal should be to make your character even better, which in turn will make your story that much better overall for both you and the reader.




Have comments? Questions? General musings? We want to hear from you! Write us a quick (or long!) note, and we might include your response in an upcoming post…

And stay tuned for more from Kate Boone in her ‘Character Counts!‘ series, and follow us on Twitter and Facebook to make sure you never miss a post!

Pub-Craft Does RWA 2016 – San Diego!

Laurie and Marissa of the Pub-Craft Team ventured down to San Diego for RWA 2016 – and squeezed in a few days before the conference to play tourist! 😉

While we were in town, we went to the San Diego Zoo, grilled our own steaks at Turf Supper Club, tabled in the Trade Show, got to attend Passionate Ink‘s Masquerade Ball, gave a rockin’ workshop on Online Advertising, and partied at the RITAs!

To those who attended our workshop, and those who wanted to and had to miss out, here is the link to our slideshow:



If you’d like a full PDF copy, or have any lingering questions from our Crash Course, just contact us! We’d love to hear from you! :)

Thanks so much to all those who attended our workshop – and let us snap this super cool rock star selfie at the end:


If you’d like a peek into our sunny adventures, we’ve got two albums up on our Facebook Page: our San Diego tourist album, and RWA16 album!



All About Quote Cards – and Why We Love Them!

Quote Cards: what you need to catch readers’ eyes!

There’s always a lot of talk about what does and doesn’t work in book promotion. As Romance Specialists, part of our role is staying right on top of the have and have-not promo tactics and tracking the success and improvement areas of all our campaigns. Like us, I’m sure you’ve noticed something: no matter what seems to be the ‘sweet spot of promotion’ at the time, pictures help immensely.

Our dandy little graphic cards are called a number of different things (teasers, quote cards, memes, man candy, promo graphics), but they are always eye-catching, attention-hooking, and shareable – all of the three main hit-points you want in social media, blog, and newsletter posts.

So, we thought we’d do a quick run-down of what we like to include in our quote cards, and share some of our favourites.

The three main components of an effective quote card are:

  1. A snappy slice of dialogue or extra-vivid description taken right from your book.
    You want people to read this card, buy your book, and see that line, and many more like it, as they snuggle up with your story. That will be a satisfied customer, and hopefully a return reader.
    As for length, there is some debate on this, but we like to keep ours short and sweet. Say, four very short sentences as the max. This keeps the text large and easy to read – the idea is to tease, so just a little taste is enough. We prefer to save your excerpts for text posts (that won’t make your fans squint). 😉
  2. Your book’s cover! And your name!
    You need to make sure that everyone who sees the graphic knows exactly where that quote is coming from – your work! So feature your book’s cover as much as you can while keeping the text the focal point of your graphic. And if your name and the book’s title is not super clear on the cover, then don’t be afraid to put both elsewhere!
  3. Some genre-appropriate eye-candy. 😉
    There is no need to compromise your genre or branding with eye-candy outside of your brand. A clear shot of a woman’s face showing any kind of emotion is just as eye-catching as a couple in a sexy pose or a nice piece of man-chest. You need people to notice your graphic when scrolling by, but you also need it to be consistent with your brand, and the genre of your story – it’s always better to let readers know exactly what to expect when it comes to genre and sexy-times content.

And here’s how we’ve put all that into play…

Disclaimer: all of these authors happen have at least a little steam to their writing, but it’s not a necessary factor for an effective quote card!

Example of Quote Cards #1
Her Choice (Family Ties Book 1) by Anne Lange


Example of Quote Cards #2
Handcuffed to the Sheikh, Too (Jewels of the Desert Book 1) by Teresa Morgan


Example of Quote Cards #3
Bound: a True Desires novel by Sasha White


Example of Quote Cards #4 - Her Choice by Anne Lange
Her Choice (Family Ties Book 1) by Anne Lange


Looking for some promo graphics to boost a new release or revive your backlist? Pub-Craft is here for you!

Just shoot us a note here, or check out our services page to see our other promo tactics and how we can give you more time to write!

Laurie’s Corner – Workshops, Webinars, and Wellness!

A message from our fearless leader, President, and resident wonder woman, Laurie Cooper!:


Hello! I hope all your projects are coming along beautifully!

I’m pleased to share that I have been furthering many of my goals as we work our way towards summer time. Believe it or not, I’m eating right, sleeping enough, getting up earlier, working out, spending more time with loved ones AND working on developing training and webinars for romance authors! Who is this well-rested person?! I wish you the same good kind of craziness! And, even better, my team and I can help you achieve it.

As you know, the Pub-Craft team delivers virtual assistance and promotion management for authors so that they have more time to write. We will soon be able to provide even more versatile author support via webinars, including live Q&A’s and recorded sessions delivered right to your inbox. We are getting quite excited about this and also looking into publishing our training and support materials! We’ll be discussing romance book promotion, online advertising & marketing, virtual assistance, industry tips and more! More to come on this soon…

I’m having a lot of fun over here learning to podcast and deliver webinars! Who knew that talking at your webcam could be such an enriching experience?

The many faces of Laurie - Webinar Stills
The many faces of Laurie Cooper – some fun stills from webinar tests!

I have to shout out here to Pat Flynn and his super helpful training videos. If you are also interested in getting started vlogging, podcasting, and/or delivering online training via webinars, please check out Pat’s FREE “How to Start a Podcast” tutorial here.

I hope to be providing you with many more updates soon! Make sure you stay in-the-loop by signing up to receive our Pub-Craft Insiders Newsletter and following us on Facebook and Twitter.

Get some sunshine and remember that Marissa, Kate, and I are here to help and give you more time to write! Contact us anytime!




To get Industry Insider tips and tricks – like those in Laurie’s Corner! – delivered right to your inbox, make sure you sign up for our newsletter, The Pub-Craft Insider! And, as a special treat, you can get a sneak peek of a previous edition of The Pub-Craft Insider here!

Our June newsletter will be going out this week – so don’t delay! 😉

Laurie’s Corner – Pigeons, PowerPuffs, and Packages!

A message from our fearless leader, President, and resident wonder woman, Laurie Cooper!:



I cannot tell you how jazzed I am to be back at work!

I do not recommend this whole concussion thing! I do, however, recommend creating a PowerPuff version of yourself here and posting it on our Pub-Craft page so I can see it! Below is me as a PowerPuff girl recovering from my concussion.  :)


Laurie's Corner - PowerPuff Concussion

Yes, I am finally back where I belong in the world of romance and we have some awesome updates happening here at Pub-Craft!

First, some of you may remember the #PubCraftPigeons – they seriously love our office balcony garden! This spring, it looks like we’ll have some new additions to the Pub-Craft Family – two little monsters, to be exact :)


Pub-Craft Pigeons April 2016
Stay tuned for more updates on these rascals on our Facebook Page too!

Second, we have updated our newsletter and created new promotion packages and pricing! We’ve been thinking about doing this for awhile now and, after getting some fabulous feedback from Opal Carew, Eve Langlais, Carey Decevito, Mary Leo, and Karen Fenech, among others, we are super excited to be sharing our new promo packages with you!


Packages Announcement_girl on phone
Please let us know if you have any questions AND, if you can think of anything that you’d like to see listed here as a service or package, or any upgrades, please contact us and let us know! We might even let you name the package! 😉

Go Powerpuff yourselves – and have a fabulous day!

Laurie & The Pub-Craft Team
(and The Pub-Craft Pigeons)


To get Industry Insider tips and tricks – like those in Laurie’s Corner! – delivered right to your inbox, make sure you sign up for our newsletter, The Pub-Craft Insider! And, as a special treat, you can get a sneak peek of the last edition of The Pub-Craft Insider here!